User Experience
We can help you drive engagement, conversions, and customer satisfaction with our UX services.
The majority of businesses make their first impression on potential customers online, specifically through their websites. The stakes are incredibly high; 61% of users will leave your site and head to another right away if they can't immediately find what they're looking for.
Most organizations realize that user experience (UX) is important, but providing great UX is difficult. While you likely realize you need effective UX, you may not be exactly sure what that looks like or how to achieve it.
The right UX isn't just crucial to converting and retaining customers, it's also critical to avoiding wasted resources. Otherwise, you risk supporting this alarming statistic: developers spend more than 50% of their time fixing issues that could have been avoided.
Getting it right will have a big impact on your organization's bottom line, resulting in higher productivity, more sales, and increased customer loyalty.
The Numbers Behind UX
- Every 2 dollars invested in UX has the potential to bring a return of $100 and up to 500% ROI.
- Conversion rates increased by as much as 40%.
- Support costs reduced by up to 90%.
UX Services
Who are your users, and what do they need from your site or service? Which parts of your product give delight or dread? And once you know, how does this information translate into an improved user experience? Trust Lokion strategists to bring it all together.
Strategy & User Research
We'll help you create better experiences for your users by first discovering who they are. Our strategy and user research services are centered around understanding your current and target audiences, from their motivations to desires, behaviors, and expectations.
We uncover these insights through contextual observation, interviews, focus groups, field studies, and online surveys. Our team UX strategists can also help your organization create interactive prototypes to refine requirements and elicit feedback from stakeholders as well as end users.
In an Agile environment, Lokion's team can:
- Work ahead of developers to answer critical strategy and UX questions with design sprints, persona creation, customer journey mapping, and other research tactics
- Write user stories and groom backlogs based on user research
- Validate solutions with testing and analytics
User-Centered Design
User-centered design (UCD) has come to the forefront of design processes as more organizations begin to realize the power of creating with empathy. UCD focuses on users and their needs in each phase of the design process. The iterative process involves multiple stakeholders and disciplines to consider the full context of the user experience.
Lokion can help you bring a user-centered design approach to your team and organization through:
- Readiness assessment
- Implementation rollout strategy and support
- Pattern libraries, personas, journey maps
- UX and transformation Consulting
- Workshops and training for executive leadership, individual contributors, and teams
- Embedded team members and coaches
Design Practices
We deliver sites and apps that are beautiful, easy-to-use, and intuitive. We'll design your site to attract, convert, and retain your target audience while creating visuals that reflect your brand.
- User interface (UI) and interaction design
- Graphic design and multimedia production
- Style guides and pattern libraries
